About Us
🧾 About Tafrico
💡 Who We Are Tafrico is Zimbabwe’s dedicated multivendor marketplace that connects product and service providers directly with buyers in a secure, digital-first environment. More than just an online store, Tafrico is a powerful commerce ecosystem designed to empower local entrepreneurs, SMEs, and service providers across all sectors—from agriculture to technology, construction to fashion, transport to healthcare.
Built for Zimbabwe, by Zimbabweans, Tafrico champions economic inclusion by lowering the barriers to digital trade. We operate on a subscription-based model, meaning sellers enjoy full platform access without the burden of sales commissions. This model encourages growth, long-term planning, and greater value retention for vendors.
We believe every Zimbabwean deserves access to a national digital market—and every vendor deserves a fair platform to compete and grow.
📖 Our Story
The idea for Tafrico began with a question:
“Why isn’t there a single, trusted platform where Zimbabweans can list and buy anything—from goods to services—without unnecessary middlemen or limitations?”
In a rapidly changing economy where digital tools are essential, small businesses, sole traders, and side hustlers continue to face barriers: limited market reach, payment challenges, lack of visibility, and high commission-based selling fees.
Tafrico was founded to change that.
We created Tafrico as a digitally inclusive, commission-free marketplace that gives power back to the seller. Whether you're a farmer in Karoi, a fashion designer in Harare, or a builder in Bulawayo, Tafrico is your gateway to the national market—fully digital, secure, and tailored to Zimbabwe’s trade ecosystem.
Since our inception, we’ve grown into a vibrant platform, helping vendors across the country digitize their storefronts, connect with customers, and grow their brands without depending on social media alone.
👁️ Our Vision
To become Zimbabwe’s most impactful and inclusive digital marketplace—bridging people, products, and services through technology.
We envision a connected Zimbabwe, where anyone—regardless of background, education, or location—can participate meaningfully in the digital economy. Our goal is to redefine eCommerce in Zimbabwe by prioritizing fairness, trust, and vendor ownership.
🎯 Our Mission
At Tafrico, we are committed to:
- Empowering Zimbabwean entrepreneurs with digital tools that help them sell, manage, and promote their businesses online.
- Providing buyers with a safe, diverse, and reliable marketplace experience where quality and trust come first.
- Simplifying commerce by removing commissions and building a streamlined listing system for both products and services.
- Supporting digital literacy and vendor onboarding with free training resources, guides, and real human support.
- Creating employment opportunities indirectly by helping microbusinesses scale and reach new markets.
💎 Our Core Values
1. Empowerment
We exist to uplift small businesses, not exploit them. Everything we do—from pricing to features—is designed to support sustainable vendor growth.
2. Accessibility
Tafrico works for everyone, everywhere. We’re mobile-first, data-friendly, and designed to work whether you're in the CBD or in a rural ward.
3. Trust
We uphold quality, verification, and accountability. Buyers and sellers can transact with peace of mind knowing our system promotes safety and authenticity.
4. Innovation
We actively build solutions tailored to Zimbabwe’s economy—like integrating mobile money, offering vendor subscriptions, and supporting both goods and service listings.
5. Community
We don’t just connect businesses and buyers—we build relationships. Tafrico is a network of Zimbabweans working together for collective progress.
🧾 A Word from Our CEO
“At Tafrico, we’re not just building a marketplace—we’re building a digital bridge for Zimbabwean businesses to grow, compete, and thrive. Our goal is to empower every vendor with the tools and visibility they need to succeed in today’s economy, without unfair commissions or unnecessary barriers. Tafrico is for everyone—and we’re just getting started.”
— Tapera Junior Zichawo, CEO & Founder, Tafrico
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